Reviewing from a Distance – Uncovering the Negativity Bias of Psychological Distance in Online Word-of-Mouth
نویسندگان
چکیده
منابع مشابه
Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth
Prior research shows that positive online reviews are less valued than negative reviews. The authors argue that this is due to differences in causal attributions for positive versus negative information such that positive reviews tend to be relatively more attributed to the reviewer (vs. product experience) than negative reviews. The presence of temporal contiguity cues, which indicate that rev...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2020
ISSN: 1556-5068
DOI: 10.2139/ssrn.3664307